What does a social media manager do?

Let’s talk about it, the question that haunts group chats, client calls, and the occasional clueless LinkedIn post: “What does a social media manager actually do?”

Short answer? Everything.

Long answer? Buckle up, babe.

A social media manager is the person behind the scenes making your brand look like it woke up like this, curated, consistent, and totally iconic. We’re the ones spinning reels at 9 am, writing captions at midnight, and somehow still having the mental energy to know what trend Beyoncé’s using in her latest post (because yes, we do check TikTok before brushing our teeth).

Okay but… what does a social media manager actually do?

📱 Create Content Like It's Our Roman Empire

We’re shooting, editing, styling, designing, scheduling, and posting content that looks effortless but takes serious effort. From trending audios to dreamy flatlays, think of us as your brand’s personal Sofia Richie Grainge: calm, cool, always on aesthetic.

🧠 Strategise Like Kris Jenner

You think that “random” post just happened to go live at 7:32pm on a Tuesday? Think again. We’re planning launches, mapping content calendars, stalking insights, and creating content strategies that convert. It's giving CEO energy.

✍️ Write Like We’re Ghostwriting Taylor Swift’s Instagram

Those relatable captions that make your followers feel like you’re chatting over coffee? That’s us. From spicy CTAs to cute emojis, we get your voice  and use it to stop the scroll.

📊 Analyse Like It's Hot

We’re not just creative queens, we’re also besties with data. We track what’s working, ditch what’s not, and tweak strategies so your content performs as well as Ryan Gosling in literally anything.

👯 Be Social on Social (Who Would've Thought?)

We’re replying to DMs, hyping up your comments, and engaging with your community like it’s a full-time job. Because, um… it is.

🎯 Know Every Algorithm Like It's Our Ex

Instagram changes? We’ve read the update notes. TikTok trends? Already filming. We’re living and breathing this stuff so you don’t have to.

“But one person can’t do all of that…”

First of all, challenge accepted.

Sure, people love to say “You can’t be a photographer, strategist, editor, copywriter, designer, community manager and creative director all in one.” But guess what? We can. And we do. Daily. With a cuppa  in one hand and 75 Chrome tabs open.

At Glazed, we’re living proof that a social media manager can do it all and actually do it well. We’ve got the systems, the skills, and the stamina (plus a pop culture obsession that borders on unhealthy).

So the next time someone asks “what does a social media manager do?”, send them this blog. Or better yet, send them our way. 

Looking for a social media manager, who really can do it all? Email jess@glazedsocial.com or check out our services to find out more.