The best social media management tools for busy business owners 💻📱

(Because keeping up with content shouldn’t feel like a full-time fight with Meta Business Suite 🙃)

Let’s be honest, running a business is already a wild ride. Then social media comes along like: “Oh hey, now you’re also a full-time videographer, caption queen, graphic designer, trend forecaster and SEO assistant.” Cute.

If you’re juggling more roles than a Love Island contestant trying to graft in Casa Amor, I see you 👀 And I promise, there’s an easier way.

Social media tools exist to save your time, your sanity, and your camera roll from overflowing with half-edited Reels. After 3+ years in the social game (and surviving the Meta Business Suite chaos more times than I’d like to admit), these are the social media management tools I genuinely use, love, and recommend on repeat.

Metricool: The scheduling bestie you didn’t know you needed ✨

I’ve tried all the scheduling apps, Meta (too clunky), Later (cute but not quite there) and HubSpot (designed for your dad’s email campaigns).

But Metricool? A dream. She’s that dependable friend who just gets it.

✅ Schedule across all your platforms

📈 Access juicy, easy-to-read analytics

🔍 Track hashtags, competitors + more.

It’s basically your content calendar’s ride-or-die. Once you go Metricool, you don’t go back.

CapCut + Edits: For content that looks like it took hours (but didn’t) 🎬

Editing doesn’t need to break your brain (or your will to create).

Edits – Instagram’s new FREE editing app. Ideal for beginners. Drag-and-drop templates, auto-captions, and all the simple tools you need to make slick, polished content in minutes.

CapCut – More advanced than Edits (but still super user-friendly), with transitions, effects, and audio tools that make your Reels look pro-level with half the effort.

Content ideas on tap 🧠

Blank calendar? Brain gone rogue? These tools will bring your content inspiration back fast:

🔎 SEMrush (free keyword search) – Because yes, social content and SEO are now in a serious situationship, great for finding out what people are actually searching for and for sparking optimised content ideas.

📈 Creator Search Insights – Type this into TikTok and find actual trending content ideas people are searching for.

📌 Pinterest – The OG content mood board. Ideal for b-roll inspiration, aesthetic setups and shot lists that won’t flop.

DUPE: Stock content that doesn’t scream 2012 brochure 🤳

Yes, creating your own content is gold. But on the days when filming feels impossible and Canva stock isn’t cutting it? Meet DUPE.

A free, scroll-worthy stock imagery site that actually looks modern, aesthetic, and on-brand. It’s giving “effortless authentic feed filler,” not “awkward office handshake.”

Stay in the loop without losing your mind 🌀

Social media changes faster than a Kardashian’s hair colour.

Here’s how to stay updated on all the new platform features, algorithm changes and insights without spending five hours on TikTok “research”:

📰 Social Media Today – Straightforward daily social media updates that don’t require a dictionary

💬 Buffer Blog – Think “your social-savvy bestie writes a blog”

📱 TechCrunch – For the deeper platform insights and techy trends

Still, feeling like social media’s eating into way too much of your day?

That’s where Glazed comes in. Whether it’s writing your captions, creating your content, or planning your strategy, we’re your one-stop social shop. You do what you do best, and we’ll handle your socials.

Let’s make it easy → Work with Glazed